Available for freelance & full-time

Prduct
Designer.

I build accessible digital products that bridge the gap between user needs and business goals. Currently based in London.

Recent work

A closer look at projects where I've shaped ecommerce, colleague-facing and service experiences — from early discovery through to interaction design, prototyping and delivery.

Assisted selling

Transforming fragmented colleague journeys into a connected assisted-selling experience

Designing a unified retail platform that helps store colleagues deliver more confident, personalised customer experiences.

  • RETAIL OPERATIONS
  • PRODUCT STRATEGY
  • DISCOVERY RESEARCH
3
CORE JOURNEYS REDESIGNED
MVP
MIGRATION STRATEGY
End-to-end
Discovery to delivery
M&S store colleague using a tablet to assist a customer, with floating questions about size, stock, delivery and recommendations
Central Store Stock Management

Transforming reductions from manual shelf checks to proactive task management.

Designing reductions and date-checking experiences that proactively identify products requiring action, reducing the time colleagues spend checking shelves and improving operational efficiency.

  • Interaction design
  • Operations
  • Workflow design
  • Retail tools
−50%
Reduction in manual steps
2
Operational flows redesigned
National
Store rollout
Colleague app · ReductionsIn store
←First reductions
15/10/25
Expiry date to look for
PoultryMeatFish
Unactioned3
662515011
Oakham Chicken Fillets
Add reduction
Quantity of units
1
Units
−
1
+
Submit
←Date checker
Next expiry date
Check the product on the shelf.
November 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
27/11/2025
✎
Out of stock
Set date
✓Scan complete
Scan
Identify
Reduce
Action
Case Study In Progress
Location Management System

Creating a single source of truth for location information across M&S.

Designing a centralised platform that simplifies how colleagues create, manage and maintain location data across stores, depots, suppliers and operational sites.

  • Product design
  • Inventory
  • Systems thinking
  • Retail tools
100+
Store locations supported
3
User groups served
End-to-end
Product design
LMS · Central platformPublished
Waterside (0833)
Foods · UCC 1234567008332
Published
BasicTradingCharacteristicsFulfilment
DayOpenCloseStatus
Mon07:0021:00Open
Tue07:0021:00Open
Wed07:0021:00Open
Thu07:0021:00Open
Fri08:0020:00Open
Global characteristics
70 active
FacilitiesServicesDepartments
Baby changing
Active302 stores
Car parking
Active587 stores
Click & Collect
Active468 stores
Bra fitting
Active212 stores
Cash machine
Active846 stores
Bulk edit
Upload .xlsx
Subscribers
50 colleagues
Activity
Last 90 days
Create
Manage
Update
Retire
Case Study In Progress
Flowers Bundling & Behavioural Science

Using behavioural design principles to influence purchasing decisions and increase basket value.

Using behavioural design principles to influence purchasing decisions and increase basket value.

  • Behavioural design
  • Ecommerce
  • Merchandising
  • Experimentation
+X%
Attachment uplift
Live
In stores
Behavioural
Design approach
Experiment · 014HFSS · Choice architecture
Add a little extra
Fragrance
Sweet Treats
Alcohol
Fragrance
Add
£6.00
Velvet Amber
Eau de Toilette · 30ml
Fragrance
Add
£6.00
White Coconut
Eau de Toilette · 30ml
Category organisation
Discoverability ↑
Behavioural intervention
Reduced cognitive load
Case Study In Progress

AI workflow

AI accelerates generation but creates a new responsibility: verifying logic and translating machine feedback into meaningful human experiences.

Research synthesis

Preferred tools:ChatGPT, Claude, Microsoft Copilot

I use AI to analyse hours of user interviews in seconds, clustering themes and extracting actionable insights to inform design decisions faster.

Professional
Journey

Product Designer with 3+ years' experience at Marks & Spencer creating accessible, research-informed ecommerce and colleague-facing retail experiences that translate user needs into simple journeys supporting commercial outcomes.

Product StrategyVisual DesignPrototypingDesign SystemsUser Research

Product Designer

Marks & Spencer • London

2025 — Present

Designing colleague-facing tools and journeys that help store colleagues support customers and complete complex retail tasks. Working across discovery, interaction design, and prototyping to translate user needs into clear, accessible experiences. Collaborating cross-functionally while applying design-system principles, accessibility standards and usability heuristics. Leveraging AI tools for ideation, rapid prototyping and workflow efficiency.

Graduate UX Designer

Marks & Spencer • London

2023 — 2025

Completed a two-year rotational UX graduate programme across e-commerce, mobile app, in-store, design system and colleague-facing product areas. Redesigned My Account marketing preferences and worked on product detail pages across multiple categories. Contributed to mobile app features, self-checkout till journeys and the M&S design system. Partnered with researchers to turn findings into actionable design improvements.

A short manifesto
for how I work.

Two principles that guide how I think about design problems, shape decisions and collaborate with the people around me.

Let's work
together.

sunmolaf@hotmail.com

© 2024 Sunmola Falayi. All Rights Reserved.